I seriously doubt he cares about PR, and he shouldn't. It would cheapen his piece if I were to find out he "cleaned up" to present it. Be who you are. Part of being 15 is being unruly, rebelling, acting like we did when we were that age. He'll clean up as he gets older, but for now, let him be an angry young man.

I would hazard a guess that he never thought anything would come of it when he did it, and is probably overwhlemed by the hub0bub it's created. You're correct that it's a sad state of our society the we judge by looks before substance, tho. I'm just sick of everyone suddenly being PR-saavy. It's refreshing to see someone "real" in the limelight.

My $.02
Weed