I just read an Open Letter to Republican Strategists, and gotta say I can't agree more. I'm not quite as affluent as this guy, nor do we align on every issue. Nevertheless, I'm a bread-and-butter type of voter for the Republican Party -- my party, by the way -- but I handed in my vote that helped hand the Democrats the election.
Our party needs to get out of the business of being up in everybody else's business, and focus on a core message that actually resonates with my kind of voter:
- Fiscal conservatism in deed, not just in name as it has been for my entire lifetime.
- Be pro-science. The current Republican anti-science stance is repugnant. Arguing over the benefits and disadvantages of cap-and-trade proposals is just fine. Arguing over the existence of settled conclusions in climate science, rape-induced pregnancy, evolution, and physics just makes you look like "the party of the stupid".
- Be in favor of fixing health care. Being squarely anti-ACA is inimical to this goal; enhance, improve, and adjust the legislation. Your promise to "repeal ObamaCare" on Day 1 in office is a big part of what led to your defeat. Give productive suggestions, instead of a promise to tear down necessary improvements to US health infrastructure.
There is more, but that would be a good start. Instead of deciding to double-down again on an extremist form of anti-American fascism, why not entertain the notion of finding out what a winning constituency actually wants?