Thanks to the latest round of GPS products, I think I finally understand why so many people have a fear of technology.
For years, I was always amazed when folks always mentioned how much they hate computers because they don’t understand how to use them. What’s so hard to understand? You power on, log on, mess around with some software, figure out how to manipulate all the variables offered, and ultimately work the system. Sure, there’s a range of veritable jargon to master, but it’s all shop speak that can easily be conquered with some familiarity.
Thanks to the latest round of GPS products, I think I finally understand why so many people have a fear of technology.
For years, I was always amazed when folks always mentioned how much they hate computers because they don’t understand how to use them. What’s so hard to understand? You power on, log on, mess around with some software, figure out how to manipulate all the variables offered, and ultimately work the system. Sure, there’s a range of veritable jargon to master, but it’s all shop speak that can easily be conquered with some familiarity.
Then I got a GPS system for my birthday. Here’s what happened. I opened up the box. I took the unit into my car. I plugged the unit into the car battery. I turned on the unit. Everything was up and running without flaw within 30 seconds. The only thing I had to do was plug in an address which the GPS unit (Garmin 360i) recognized before I even finished. There was a voice that spoke to me about directions. The whole thing “just worked”. It was perfect.
That’s when I realized how complicated most consumer electronics are for people. There are many people who don’t care and don’t want variables, tweaks, hacks, configurations, add-ons, plugins, upgrades, versions, betas, optimizations, and driver modifications. They want their microwaves, refrigerators and TV sets. I open the box, plug in, hit some buttons and my food is warm. For me the “it just works” mentality has always meant, “I don’t have to download several extra .dlls and reboot four times to get the thing to sync remotely with work.” For everyone else “it just works” means “the only effort I need to put in is driving to the store and buying it.”
I realize this isn’t anything new, but until you’ve witnessed the magic of a GPS solution working without flaw, you haven’t seen the world from the eyes of people who just want to buy goods and services and never want to understand or manipulate them. I got my laptop and have already put in over 12 hours of work loading in software, taking off the pre-load crap, rebooting, defragging, cleaning the registry, etc. And I’m still not done. This is why Apple products are so appealing to the hoi polloi — they just work and everything is contained without extra effort.