FTC Outlaws Pre-Recorded Telemarketing Campaigns. Many of you may remember my previous rant regarding pre-recorded warranty telemarketing. What I thought was illegal then actually is illegal now, and marketers must have an easy-to-find opt-out method even if you have a prior business relationship by December 2008.
Hooray for common sense.
Exemption: Purely Informational
If Layer8’s post is right, then expect every telemarketer to start changing the message so that it’s purely “informational”. Even without selling and goods or services calls can start getting creative for how to get listeners to respond.